Job Title: Digital Marketing Manager
Location: Bangalore (On- Site)
Employment Type: Full-Time
About Ekacare:
eka.care is a digitally enabled and connected healthcare ecosystem for better health outcomes. Founded by the co-founders of Goibibo and architects of Aarogya Setu, Eka care is a Bangalore-based health start-up that is building a technology platform by enabling everyone get better health outcomes problems for patients and doctors alike.
We work on a suite of technologies in the Healthcare domain ranging from EMR for doctors to being one the most comprehensive Personal Health Record (PHR) application for consumers.
Your Responsibilities:
- Develop and implement a comprehensive digital marketing strategy aligned with business goals.
- Stay abreast of industry trends and competitors to ensure the company remains at the forefront of digital marketing innovation.
- Managing all paid campaigns, including planning, creation, and optimisation, across various social networks
- Lead content marketing initiatives, collaborating with internal teams to create engaging industry-specific campaigns
- Manage content distribution across various digital channels for optimisation .
- Conduct keyword research and optimise website content for search engines.
- Oversee and optimise campaigns to maximize ROI.
- Develop and execute campaigns to enhance brand visibility and engage the target audience..
- Collaborate with cross-functional teams, including sales, product management, and design, to align digital marketing efforts with overall business objectives.
- Effectively communicate digital marketing strategies and results to key stakeholders.
- Use data-driven insights to make informed decisions and optimise marketing strategies.
- Handling other miscellaneous tasks related to Digital Marketing
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- 1-3 years of proven digital marketing experience, preferably in a B2B health tech environment.
- Strong understanding of the health tech industry and its digital marketing landscape.
- Proficiency in SEO, SEM, social media marketing, content marketing, and email marketing.
- Experience with marketing automation tools and analytics platforms.
- Excellent analytical, project management, and communication skills.
- Creative mindset with the ability to think strategically and execute tactically.
- If you are a results-driven digital marketing professional with a passion for health tech innovation, we invite you to apply and contribute to the success of eka.care
Full Time Employee Benefits:
- Insurance Benefits - Medical Insurance, Accidental Insurance
- Parental Support - Maternity Benefit, Paternity Benefit Program
- Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
- Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
- Other Benefits - Car Lease, Salary Advance Policy
