Company Overview:
STYLI is an e-commerce brand founded in 2019 by Landmark Group, emerging as one of the largest fashion and beauty platforms in the GCC and India. With a strong focus on trendy, affordable fashion and beauty products, STYLI brings over 40,000 styles to men, women, kids, and beauty enthusiasts, offering them the latest global trends delivered directly to their doorsteps.
Our Vision: To be the most aspirational value fast fashion and lifestyle destination, delivering seamless service excellence. We aim to create personalized experiences, engaging customers across all touchpoints, and continually expanding our curated selection to meet their evolving need states.
Our Journey and Presence:
STYLI has quickly become a dominant force in the e-commerce fashion space across the
GCC and India.
- GCC Presence: Operating in Saudi Arabia, UAE, Bahrain, and Kuwait, STYLI has firmly
established itself as a fast-fashion, value-oriented brand with private label offerings.
- India Launch: In 2022, STYLI expanded its presence to India, listing our products on
top marketplaces like Myntra, Nykaa Fashion, and Ajio.
- Team Growth: The STYLI team comprises 260 passionate individuals working across
four key locations—UAE, KSA, India, and China—focused on innovation and growth.
Role Overview:
We are seeking a seasoned Senior Engineering Manager to lead and scale our engineering teams in delivering seamless customer experiences and transformative Martech solutions for our marketplace eCommerce platform. This role encompasses the end-to-end ownership of customer-centric domains such as Discovery & Search, Checkout, Post-Order, Content & Merchandising Apps, along with Martech functionalities like Loyalty & Gamification, Personalization, Performance Marketing & SEO, CRM, and Influencer
Applications:
As a key leader, you will work closely with product, design, data, and business stakeholders to define and deliver a best-in-class customer experience while leveraging data-driven Martech innovations to drive growth and engagement.
Key Responsibilities:
Functional Responsibilities:
Customer Experience: Oversee engineering for key customer-facing applications including:
- Implement intelligent search algorithms, personalized recommendations, and intuitive discovery systems
- Ensure seamless, secure, and performant checkout experiences across multiple payment and delivery methods
- Develop post-order workflows around order tracking, cancellations, and returns to drive customer satisfaction
- Build tools to optimize content management, merchandising workflows, and real-time updates
Martech: Drive engineering for marketing and engagement platforms:
- Build systems that reward and retain customers through engaging loyalty programs and gamification strategies
- Implement AI-driven personalization engines to enhance the shopping experience and marketing effectiveness
- Enable scalable solutions for paid marketing campaigns, tracking, and organic search optimization
- Create and manage applications for customer relationship management and influencer collaboration
Technical Leadership: Define technical vision and strategy, ensuring alignment with business objectives.
- Drive platform scalability, reliability, and security while meeting performance goals
- Collaborate with data teams to integrate analytics, machine learning, and experimentation capabilities into core systems
- Foster a DevOps mindset, automating deployments and improving CI/CD pipelines
- Ensure adherence to engineering best practices, including code quality, design patterns, and system architecture
Non-Functional Responsibilities:
Team Management:
- Lead and mentor a team of engineering managers, principal engineers, and individual contributors
- Build a culture of innovation, collaboration, and accountability within the teams
- Set clear objectives and key results (OKRs) for engineering teams to track progress and impact. Accountable for overall squad velocity, including developer, tester and site reliability
- Partner with HR to attract, retain, and develop top engineering talent
Project, Process & Collaboration:
- Oversee the planning, execution, and delivery of complex software projects
- Ensure that projects are completed on time, within scope, and meet quality standards
- Collaborate with senior leadership to define the engineering strategy, set technical goals, and prioritize projects that align with the company's vision and business objectives
- Collaborate with operations, finance, and other business units to align technology investments with company growth strategies
- Provide regular updates to executive stakeholders on project milestones, risks, and roadmaps
- Identify and implement processes that improve team efficiency, product quality, and time-to-market
- Advocate for best practices in software development, including Agile methodologies
- Manage engineering budgets, including headcount and infrastructure costs
- Ensure efficient use of resources to meet engineering and business goals
Qualifications:
Technical Expertise:
- 14+ years of experience in software engineering, with at least 4+ years in managing large, cross-functional teams
- Proven track record in building and scaling consumer-facing applications and Martech systems
- Deep understanding of modern web and mobile development, cloud platforms, and microservices architecture
- Hands-on experience with AI/ML technologies, A/B testing, and data analytics platforms
- Knowledge of Martech tools and frameworks, such as CDPs, CRM platforms, and marketing automation systems
Leadership and Collaboration:
- Demonstrated success in building and mentoring high-performing engineering teams
- Strong leadership skills with the ability to inspire, motivate, and develop engineering talent
- Strong ability to balance long-term strategic goals with short-term delivery milestones
- Exceptional communication skills, with the ability to present technical ideas to non-technical stakeholders
- Experience in working with globally distributed teams and managing vendors or external partners
- Familiarity with Scaled Agile development practices and tools
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